Product design and development is a critical process to fulfill customer needs and customer satisfaction. In this phase, the management should keep up with market trend, especially market segment related. The management have to identify the critical points to be developed. Batik is the product that grow rapidly last 5 years in Indonesia has developed and improved in a specific design. Pasirsari, is a batik cluster in Pekalongan also design and develop their product (fashion) in order to get a value because this industry is growing more competitive. The critical things that every development idea must be confirmed in operation, financial, and marketing criteria.
